In my senior capstone class, we were asked to come up with a unique, creative approach for a project that ties into our field of study. Mine being graphic design, I chose to go towards the branding/packaging design route and come up with something exciting yet also welcoming. I wanted to make sure that Koala Koast appealed to the young adult audience while also tying in the Australian and California beach tones together.
Koala Koast
Stylescape
Logo
Mascott
Packaging
Ad Campaign
Merchandise
Commercial Video